Resume

Gear Patrol

Staff Writer, Jan. 2018 - current

● Manage growing team of freelancers to fill out the Outdoor and Fitness vertical’s calendar to hit 30

weekly stories through a combination of news, reviews, buying guides and lists

● Plan out yearly buying guides, gift guides, packages and themes with the goal of increasing affiliate

revenue and uniques to hit our monthly goals, plus react quickly to news with story clusters

● Work with the video team to produce a weekly segment on tested gear

● Tasked with expanding all fitness coverage on the site through gear stories, brand profiles and reviews

as well as buying guides and one-off reviews according to SEO, edit calendar and sponsored content

● Pitch and write for FOB and BOB of quarterly print issue in addition to fact checking and editing each

● Coordinate with branded content team to write sponsored buying guides and short stories as well as our

store team to handle copy for the new gear items sold across Gear Patrol’s social channels and site

● Team lead on quarterly remote work weeks and photo shoots as needed: Coordinate all logistics

including stay, car rentals, gear testing, local activities, social and video coverage

● Attend weekly events with brand contacts to build relationships with local makers, hotels, gyms, etc.

● Coordinate photo shoots with design, editorial and social teams to accompany team stories

SELF

Associate Editor, Dec. 2016 – Jan. 2018

● Pitch, write and produce 4+ stories weekly, covering travel, fitness, tech and food

● Work closely with Special Projects Director to handle fitness challenges and community engagement,

including writing daily newsletters and brainstorming and coordinating panels

● Create content from offsite travels in the form of personal essays, roundups or advice columns

● Writer and creator of annual Healthy Living Awards, culminating in a two-day shoot with over 100

pieces of gear and 10 models/trainers and producing 17 SEO-friendly articles

● Plan SELF Run clubs on a bimonthly basis from Fall 2015 to Winter 2017, booking trainers and brands

for each event as well as securing and coordinating food and beverage sponsors

● Coordinate staff workouts, while also vetting potential new gyms and trainers for coverage at events

● Manage daily Snapchat coverage for offsites amongst SELF team, and coordinate with social team to

create engaging and unique content

● Craft Instagram story content around offsites and photo shoots, strategizing with social team around the

best presentation of each place and story, in addition to calendar planning for Run clubs

● Brainstorm, pitch and coordinate talent for video shoots, actively participating as needed

● Handle biweekly shoots including booking talent/trainers, acting as stylist and fashion director for

wardrobe and creating workouts

● Travel monthly to serve as a brand ambassador at fitness and tourism offsites. Offsites included a

variety of fitness challenges and cultural activities for the purpose of gaining locational familiarity

Assistant Editor, April 2016 – Dec. 2016

Editorial Assistant, Sept. 2014 – April 2016

● Attend 10+ community events weekly for the purpose of gaining knowledge of the wellness, fitness,

food and home trends in NYC, as well as familiarizing myself with the landscape of the greater area

● Pitch, assign, edit, and write FOB and MOB stories, assisting deputy, articles and fitness director

EDUCATION

Villanova University, Villanova, PA, Bachelor of Arts in Communication, Spanish Minor 2010 – 2013